2-359-411 - Worldwide Photography/Heritage-Images

Lyons Maid Drinka Winta Pinta promotional dance, Mexborough, South Yorkshire, 1960. In the days before television occupied the corner of every living room, companies had to undertake promotional tours to bring their message to the people. In 1960, during one of these promotions, Lyons Maid held a dance in the South Yorkshire town of Mexborough to promote the consumption of milk. This included a live dance band whose music stands bore promotions for Cadbury's Chocolate.