2-832-223 - Heritage Art/Heritage Images

In September 2004, African-American actor, TV presenter, talk show host, producer and author Oprah Winfrey gave a brand-new Pontiac G-6 sedan, worth $28,500, to everyone in her studio audience: a total of 276 cars in all. She had told her producers to fill the crowd with people who "desperately needed" the cars. Mayhem - crying, screaming, delirium, fainting - broke out when she announced the prize, jumping up and down, waving a giant keyring and yelling "Everybody gets a car!" One media expert pronounced it "one of the great promotional stunts in the history of television." A red bow made from synthetic velvet ribbon that was placed on a car for an audience giveaway on The Oprah Winfrey Show in 2004. The multiple loops of the bow are held together with red elastic cord. Two tails with bias cut ends extend below the bow.