2-900-490 - Heritage Art/Heritage Images

Near Hanford, California. On U.S. 99. A member of the committee from adjoining town erects sign on the highway. [Sign: 'Abstinence Not Moderation, Will Reduce Accidents. W.C.T.U.'. The Woman's Christian Temperance Union (WCTU) was one of the largest and most influential women's groups of the 19th century. It originally campaigned for labour laws, prison reform and suffrage, but later distanced itself from feminist groups, instead focusing primarily on prohibition].