3-028-422 - The Print Collector/Heritage Images

Clothed with air - Aertex Cellular, 1909. 'When we commenced advertising CELLULAR CLOTHING 20 years ago very few persons understood the term as applied to UNDERWEAR. TO-DAY AERTEX Cellular IS A HOUSEHOLD WORD. During that time many imitations have arisen, but the Public know that if they want the BEST QUALITY OF VENTILATED SHIRTS and UNDERWEAR they must demand the ORIGINAL AERTEX CELLULAR, ORIGINAL WEAVE, ORIGINAL QUALITY OF YARNS, ORIGINAL HIGH STANDARD OF MANUFACTURE and see they get it. Read the following UNSOLICITED TESTIMONIAL recently received on the merits of AERTEX: "For some years I have worn AERTEX and I cannot speak too highly of the way in which it has worn. It is quite refreshing to be able to honestly praise anything so much, in these days when manufactured goods seem to have degenerated so." AERTEX CELLULAR IS ENTIRELY OF BRITISH MANUFACTURE. An ideal Suit of Summer Underwear f or 5/-; AERTEX CELLULAR SHIRT from 3/6 upwards. PRICE LIST of all kinds of AERTEX GARMENTS for MEN, WOMEN and CHILDREN with LIST OF 1,500 RETAIL AGENTS sent POST FREE on application to: THE CELLULAR CLOTHING COMPANY LTD'. From "Illustrated London News", 1909.