Michelin Square Tread, 1909. 'Try one. It is not an ordinary plain cover whose casing and tread have been made separately and joined; it is a Michelin Square Tread which is very much stronger than the ordinary, because it is moulded in one piece. It is so constructed, moreover, that, if the tread is cut, the incision will not open as it would do on most covers. Your Agent can supply you'. From "Illustrated London News", 1909.
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